← All products
Case study · Tata Sky, now Tata Play · Android TV
Tata Sky Android Set-Top Box
An Android-based set-top box platform bringing smart TV capabilities to millions of Indian households.
Download as PDF- Role
- Platform development lead
- Product
- Tata Sky, now Tata Play
- Platform
- Android TV
- Domain
- Streaming · IoT
Context
An Android-based set-top box for Tata Sky, now Tata Play, that brought smart TV capabilities, including streaming, to millions of Indian households.
The idea
TV guide
101 NewsMorning headlinesWorld report
204 SportLive: Test cricketHighlights
310 MoviesEvening featureLate film
415 KidsCartoon hourStory time
Apps
MoviesSportMusicKidsNewsCatch-up
Now streaming
Live: Test cricket · Day 3
Illustration, not the real interface: broadcast channels and streaming apps on one box.
What I did
- Led Android-based set-top box platform development.
- Drove streaming features on the platform.
- Drove UI and UX features for the big-screen experience.
- Drove system performance work.
Results
10M+users
Related: video platforms at Accedo
As Associate Product Manager at Accedo (2020 – 2021), which builds video experiences for media companies, I kept working on streaming products.
- Partnered with top OTT platforms (Netflix, Amazon Prime, Hotstar), doubling Accedo TV subscriptions through cross-functional collaboration.
- Improved platform usability by 25% and reduced errors by 15% through rigorous user acceptance testing.
- Launched a machine learning feature that predicts user preferences with 85% accuracy.
- Used Mixpanel and Google Analytics to drive decisions, and cut support tickets by 30% through user testing and iteration.