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Case study · GlobalData PLC · 2023 – 2024
GlobalData Media Platforms
Product managing a portfolio of B2B media sites, including Sportcal.com and Pharmaceutical-Technology.com.
Download as PDF- Role
- Product Manager
- Company
- GlobalData PLC
- Period
- March 2023 – February 2024
- Domain
- B2B media · Data & analytics
Context
GlobalData provides data analytics and insights for a range of industries. I drove engagement, A/B testing, and content delivery for professional audiences across several of its media sites.
What I did
- Identified emerging trends and competitor activity, leading to the launch of three new features.
- Launched innovation rankings with design, development, content and marketing, shaped by targeted user research and usability testing.
- Managed a 15-person development team using Scrum, from roadmap and sprint reviews through to product demos and launch.
- Managed 200+ backlog items, wrote user stories, and prioritised with RICE.
- Mapped drop-offs in Contentsquare, identified friction points, and tested targeted UX changes in rapid A/B loops.
- Ran user interviews and usability testing with clients such as HP and Visa for the GlobalData Marketing Solution CRM product.
- Built SEO strategy into product development.
How the testing worked
A/B test: conversion
Variant A · original
Learn more
Baseline
Winner
Variant B · friction removed
Get the report
+30%
Illustration of the method. The +30% is the real result; the two variants shown are examples.
Results
+35%click-through rate from innovation rankings
+25%user retention
+30%conversion after Contentsquare-led UX changes
−10%churn on the Marketing Solution CRM product
−20%development time
£7Mrevenue growth contributed to through SEO